Author Archive for Guru

Guru is the SEO persona of mother, blogger and freelance writer, Hannah Grace Gamis. She spends her spare time shuffling back and forth to doctors' offices, managing the household, watching movies, and developing her latest project the "Special Child", which she just doesn't seem to have any time for.

Jun | 13 | 2008

Building your blog brand step by step

Posted by Guru as Marketing and Search Optimization, Promotion, SEO Features Building your blog's brand does not need to be difficult. However, when it comes to branding you should always remember to exert effort to be consistent with the image you wish to portray or you'll end up with confused, turned-off, and/or skeptical readers. Branding inconsistencies will make it obvious that the image you're putting up is just a front and not really who the people behind the blog are. To make sure you build a solid image some of the things you should: 1. Sit down and decide the image you wish you wish to portray - More than just deciding ...
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Jun | 10 | 2008

Blogging and Branding

Posted by Guru as Marketing and Search Optimization One way to keep your readers loyal is by creating/building a brand for your blog. Branding is not exclusive to company products being sold but can be used by anybody who wants to "sell" anything. According to Wikipedia a brand is actually "a customer experience represented by a collection of images and ideas." What this means is that if you want to create a brand for your blog what you need to is to create a unique/distinct customer/reader experience that regular readers can relate to. Brand building for you blog has will results in some benefits some of which include: greater loyalty ...
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Jun | 07 | 2008

Number of Links: How Much is Just Right?

Posted by Guru as Linking, Tips When it comes to inbound links the rule we all know that the more we get the merrier SEOs will be. Of course that's assuming that the inbound links are quality/relevant links. We don't want links from flagged sites (spammers). When it comes to the number of links you should insert per blog entry do you have a rule? For those who do not know how much they should link out to other sites here are a few tips that might be of help to you. 1. Link whenever needed - This means that there is no magic number. You should only ...
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May | 27 | 2008

Adding Interest to your Blog: Formatting

Posted by Guru as Tips Too keep your blog pleasing to the eye without adding images what you can do is to: fix the layout of the blog format the text In terms of layout Blog-tutorials is definitely a good example. Blog posts are categorized and features entries for each major category are showcased. Since the blog has a very pleasing and colorful layout with images accompanying each featured category then this frees the blogger from having to come up with an accompanying image for each blog entry. What happens is that we only need to add images when we really feel the need to. When it comes to ...
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May | 26 | 2008

Adding Interest to your Blog: Images and Multi-media Content

Posted by Guru as Images, Tips Though I rarely add images in my posts here and have lots of pure text entries, it is actually advisable to occasionally add other elements to your blog posts to keep it more interesting. Remember you do not want one time readers only but want to get people to keep on returning. Making sure that your blog is pleasing to the eye (and never ending long lines of text is definitely NOT pleasing to the eye) is one way to make the blog more interesting and worth checking out regularly. So what are the things you should insert in your post ...
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May | 19 | 2008

Linkbait: How Much and How Often?

Posted by Guru as Marketing and Search Optimization, Promotion, SEO Features We would all love to be such great bloggers that each and every post would be considered by other bloggers worhty enough to mention and link to. Realistically though it is impossible to come up with a post that hundreds or even just dozens will link back to each and every day. If you keep on trying to come up with a blog post worthy enough to be on the front page of Digg each and everyday you'll probably end up either burnt out in a really short time or really frustrated. More realistically you'll end up being both. So how ...
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May | 17 | 2008

Post-dated Entries in Blogger

Posted by Guru as Blogging Tools, Tips Post dating blog posts is nothing new to Wordpress users but bloggers who use Blogger will be happy to know that they can now post date their blog entries. The ability to post date entries (or rather lack of ability) has been one of my frustrations about Blogger. I have always used Blogger for my personal blog and one of my pet peeves has always been this and also the fact that I can not put a password to some posts (which means I end up just deleting the draft or simply not publishing it). Anyway here's how you can ...
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May | 13 | 2008

Tags for Traffic

Posted by Guru as Promotion, Syndication, Tips Want to increase traffic to your blog? I suggest you start tagging your entries. So what are tags exactly? In the blogging sense tags are simply word(s) you use to help classify/categorize your blog entry. For example since this post is about blogs promotion I can tag this as "blog promotion." Since I'll also mention a Technorati tags later I can also tag this as "Technorati." Since in the end this is all a blogging tip I can also include the tag "blog tips." So how can tags increase traffic to your blog? Tags can help increase your blog traffic by ...
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May | 09 | 2008

Comments or No Comments?

Posted by Guru as Blog Tutorial, Community Building, Tips Having a comment section on your blog is a good idea because it becomes a venue for interaction between you and your readers as well as between the readers themselves. However, if you remember having your very first blogs with no more than a handful of readers then you probably know how lonely a blog without any comment looks. When it comes to building up your blog traffic the bad news is that a lonely looking blog does not only feel somewhat disappointing to the blogger but also lessens the readers enthusiasm for the blog. Because of this a comment ...
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Apr | 18 | 2008

Books Every Online Marketer Should Read

Posted by Guru as Marketing and Search Optimization Plan on profiting from your blog? If you do you first need to realise that what you are doing is actually a form of online marketing. No matter what kind of blog marketing strategy you employ you will actually be marketing something through your blog in order to make a substantial revenue. That being said make sure you arm yourself with the knowledge needed in order to thrive as an online marketer and one of the best resource, though we love everything digital nowadays are still books. According to a 'micro survey' conducted by Joost de Valk (it's actually just ...
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    Building your blog brand step by step

    Building your blog’s brand does not need to be difficult. However, when it comes to branding you should always remember to exert effort to be consistent with the image you wish to portray or you’ll end up with confused, turned-off, and/or skeptical readers. Branding inconsistencies will make it obvious that the image you’re putting up [...]

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