Author Archive for Teresa

Apr | 26 | 2012

So You Think Your Blog is Perfect

Posted by as Tips

There is an existing danger in believing that your blog is perfect as it is. It is either you leave no room for improvement and risk becoming stagnant if “perfection” is indeed a present reality or you suffer the consequences of having yourself as your sole critic and find out too late that your idea of good is quite far-off from that of your target market. It is never easy to hear others say negative things about your work but well-founded critiquing from a different ...

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Mar | 27 | 2012

When is Personal too Personal for Blog Use?

Posted by as Writing

Blogs are essentially personal in nature. Bloggers can put just about anything they want in their site. Some even touch on the most intimate details of their lives to the great interest of their readers. Although this happens in practice, bloggers who seek legitimate online presence should be more selective of their post contents. Normally, information about personal life is only acceptable to the extent that is relevant to the site. There are instances however that bloggers try to establish a more “personal” relationship with their readers by ...

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Feb | 29 | 2012

The Link Within

Posted by as Linking

Blog sites will do well to harness the advantages of internal linking as they seek to build a reliable network outside of their sites. Internal linking may provide benefits similar to those offered by external linking such as helping to improve search engine rankings for the site's posts and pages. However, what it primarily does is to increase page views by encouraging readers to click on links within the site, thereby effectively increasing the total amount of time a reader spends on the site itself. Internal linking ...

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Feb | 19 | 2012

Identify Your Target Market

Posted by as Marketing and Search Optimization

Every blogger would like to have the power to reach all people regardless of geographical location, demographic factors, and market segmentation but they will soon find out that this cannot be done overnight. In fact, there might not be a need to do everything when all efforts can be initially focused on a particular place, age group, or consumer behavior. Rather than aiming for worldwide reach doomed for failure due to lack of resources and abilities, bloggers can produce so much more by identifying specific target markets which they can realistically ...

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Feb | 01 | 2012

Share-Worthy Blog Contents

Posted by as Writing

If there is anything that will prove how relevant a blog content is to the reading public, it would probably be its "shareability" value. Is the content something which a reader may like to share or disseminate to friends and family? Does the content present value to a particular niche or group? Does the content possess an appeal to the general public which can make it shareable to almost anyone? Although some people have the tendency to share anything and everything about themselves and what they do in real lives, these ...

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Jan | 17 | 2012

The Slow but Steady Route to Blog Success

Posted by as Marketing and Search Optimization The wisdom in the saying that true success comes slowly but steadily is seen in developing and maintaining a blog. The often-offered shortcuts produce temporary results at best and damaging effects at worse. A blog site stands to benefit more from a carefully thought-out SEO campaign than any other marketing strategies combined. Comprehensive SEO campaigns provide careful attention to both the technical and content aspects of blogs. There are no questionable strategies involved to get top ranking without due merit. Desired viewership is obtained because search engines and users themselves say so. ...

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