Blog Economics 101: Cutting Costs

Today, I blogged the entire day away.. Literally. From 10 in the morning down to 7 in the evening, I had blogged away. Well, I didn’t write all that much as much as I was setting up blogs like crazy. I had seen how my AdSense revenue had shot up when I added AdSense to my long-time personal-turned-monetized blog. Well, “shot up� in my definition is jumping from $0.56 up to $9.10 in a little over two months. My AdSense credits had stayed in the cents level since I set up my Google AdSense accounts in October 2006. It was only last week when it had reached $9.10.

Small feat it may be to the blog veterans on here, but to me that was already an achievement! And my milestone has inspired me to do more. My AdSense journey is just beginning, and I am looking forward to applying the ideas I have learned in this past year of just observing my bosses and taking in everything I have been exposed to so far.

But I digress from what I intended to write on. Today, I will discuss ways in which you can cut blogging and advertising costs.

If you want to raise your Google PR fast, then you have to have it linked all over cyberspace enough as to make Google index it and give it the Google PR you have been aiming for. Some businesses opt to have ad link marketplaces farm out their links to bloggers who would link the sponsors’ sites in targeted keywords in their posts. Others use Google AdWords.

An Internet Marketing guru had quoted Robert Kiyosaki and emphasized that to be able to produce real wealth, you have to make more overall revenue than your overall spending.

So if you are to monetize your blog and to really earn from it, you have to cut costs in every which way possible.

• Cut costs in hosting by using a free blogging platform, or using a free host. A great free platform is Blogger, even if it’s becoming outgrown by bloggers who have switched to Wordpress. Admittedly, no other blog cms can beat Wordpress, but there is one advantage that Blogger has over Wordpress, the free version: you can configure your Blogger/Blogspot blog for AdSense, while with Wordpress, you risk getting booted out of the community, unless you start paying for your blog (a.k.a. upgrade to premium).
• Cut costs in traffic-pulling by using viral social networking sites like twitter.com. It’s free advertising with a community twist.
• Integrate your social networking activities and turn it into free advertising by linking your blog up on your Facebook, MySpace, Friendster, etc. profiles.
• Use your blog’s links as signatures when you post to forums. Include it in your email signature to gain traffic through email, too.
• Use other viral methods such as video posting/vlogging. Major companies like Cadbury have made waves through advertising through YouTube. I believe you can make use of this method, then take it a step further by hosting it on Revver.com, which allows you to gather revenue, even without being a particularly popular personality, like the YouTube Partners on YouTube.
• If your blog cannot afford to pay for it yet, buy a custom domain only later, when your blog/s can already generate over and beyond domain rental and registration fees.

Just remember Robert Kiyosaki’s principle that to have true wealth, you must have assets instead of liabilities, and that your net income must be more, much more than your gross expenses.

Happy blog moneymaking!

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