If you have a blog that you want to get consistent traffic from, then you’re going to have to have a consistent output of material from your end. The equation is really that simple. If you plan on just sticking a huge glut of stuff out there all at the same time, and then leaving it for a year, then you’re never going to get the numbers that you’re looking for.
So, in terms of recurring updates, think about weekly posts, daily reminders, monthly emails, how often social updates should occur, and how often you’re going to need to refresh your website. Each of these approaches is extremely important to your overall success.
The Weekly Update
If you have a weekly update that you stick to as a company, people will know that they can depend on you for a refresh of information on a consistent basis. Not everyone has time to try to follow a company or brand that isn’t at least willing to put out new stuff once per week, so having a specific day and time that you release information or updates is a great way to quickly get some loyalty from interested parties.
The Daily Reminder
Another good recurring post from the perspective of solid marketing is going to be the daily reminder. One of the more popular and successful daily reminder blogs that you’ll run into is if you read Seth Godin’s blog. Every single day, he has a thought that he focuses on that is succinct and on message, and you can depend on it every single time you go to his site. That’s something that you should strive for as a brand as well, especially when you start seeing the results of your efforts.
The Monthly Email
Sometimes you have to have a more in-depth set of information that you send out to your followers as well. A good way to do this is to sign up for MailChimp as a part of your web hosting service, and you’ll get the best options available for regular release of information through general email services rather than social media outlets.
Social updates can end up being a bit more irregular, but are just as important. In terms of interactivity, this is going to be the fastest and most casual way to find friends, cohorts, and clients in the online world today. Be genuine, and you’ll find support for your content marketing efforts all around the world.
And maybe once every three months, you should look hard at your website. Is it doing everything that it should be? Are your updates reflecting the changes in your content and audience? Even small changes at this level can make a big difference in marketing success.