Apr | 15 | 2009

Do You Pay Attention To Search Engine Referrals?

Earlier today, I was going through my Google Analytics account. This is something that I actually do on a regular basis, as many other bloggers do. More than merely admiring the number of visitors that I get each day, I actually get some vital information from it.

One of these pieces of information is the list of search engine terms that have brought people to the site. I find it interesting to see what people are searching for and how they stumbled upon my blog. Naturally, this is a very big opportunity to capitalize on these search terms.

Think about it. You want your blog to reach out to a wide audience. You want to deliver what your audience wants. And if your audience searches for certain topics using certain keywords, isn’t this a good enough sign of what you should be writing about?

Looking at the details of the analytics account a little more closely, I see more information. This includes things such as time spent on the page, bounce rate, and the page where they ended up at. While at first glance, these figures may not mean much, they can actually help in making posts better. For example, if I see that for a certain keyword, every visitor stayed only for 5 or 10 seconds, that means that I am not delivering the right content for that keyword. My next step would be to think about other aspects I could write about revolving around that keyword. See what I am getting at?

Try it. Take the time to look at your search engine referrals, and make good use of the info that you get.

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