Apr | 15 | 2009

Do You Pay Attention To Search Engine Referrals?

Earlier today, I was going through my Google Analytics account. This is something that I actually do on a regular basis, as many other bloggers do. More than merely admiring the number of visitors that I get each day, I actually get some vital information from it.

One of these pieces of information is the list of search engine terms that have brought people to the site. I find it interesting to see what people are searching for and how they stumbled upon my blog. Naturally, this is a very big opportunity to capitalize on these search terms.

Think about it. You want your blog to reach out to a wide audience. You want to deliver what your audience wants. And if your audience searches for certain topics using certain keywords, isn’t this a good enough sign of what you should be writing about?

Looking at the details of the analytics account a little more closely, I see more information. This includes things such as time spent on the page, bounce rate, and the page where they ended up at. While at first glance, these figures may not mean much, they can actually help in making posts better. For example, if I see that for a certain keyword, every visitor stayed only for 5 or 10 seconds, that means that I am not delivering the right content for that keyword. My next step would be to think about other aspects I could write about revolving around that keyword. See what I am getting at?

Try it. Take the time to look at your search engine referrals, and make good use of the info that you get.

Comments Off

Comments are closed.

Our Features

Design and Themes

Is Your Blog W3C Compliant?

Last night I checked my personal blog’s code hoping I can proudly display the W3C Validated Button. Since I use Blogger and do not really do anything to clean up the code (beyond adding Alt-tags to the images I embed) I wasn’t surprised at all to find that my blog contained lots of errors – [...]
Read on
More Design and Themes Features
Software and Widgets

Wordpress Plug-ins

If you blog using Wordpress and can’t do something that you want done like adding Sphere-related content at the end of your blog posts you might be surprised to find out that there are already plug-ins available that make it happen.
To find good Wordpress plug-ins all you need to do is search for “wordpress plug-ins” [...]
Read on
More Software and Widgets Features
Reviews

A Friend In Need

I’m helping out my friends from the UA&P – IShareHappiness Blog Team.
Whenever you feel pessimistic, angry, troubled, frustrated, and depressed – what have you – you need someone to talk to. Someone who could help you be more optimistic and help make you feel that there is hope. Sometimes it’s hard to talk to someone [...]
Read on
More Blog Reviews
Monetization

Review: Logical Media

Logical Media is one of the innovative services that pay for ad placement within blogs. Do you have a blog and are you seeking a way to make additional money from the blog? Are you seeking a way to offset other programs with the use of ads? Through the registration with Logical Media, the blogger [...]
Read on
More Monetization Features
Marketing and Search Optimization

Search Rank Drop and False Alarms

Happy Holidays!
What are the chances of someone being concerned about their blog’s search ranking dropping on Christmas Eve? I have no idea but then again if I’m writing about it right now then there’s probably someone somewhere around the world doing SEO at this very minute.
If you have experienced a sudden drop in ranking, both [...]
Read on
More Marketing and SEO Features
Blog Resources