Sep | 30 | 2010

SEO tools for online retailers

Posted by as Blog Tutorials News, Blogging News, Design and Themes, Featured Articles, Marketing and Search Optimization, Monetization Retail is a competitive business and standing out from competitors can be tough. If you specialise in a really popular area of retail such as fashion, you will find it even more difficult to stand out. So how can you keep your company afloat and market yourself on the internet?

Using search engine optimisation tools is an obvious way to advertise your business. If you stock a particularly well known brand such as Hugo Boss or Armani, use these as keywords to drive traffic to your site.

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Sep | 30 | 2010

Does the quality of your content really matter?

Posted by as Featured Articles, Linking, Marketing and Search Optimization, Monetization, Monetization Features, Promotion, SEO Features, Tips

Generating continuous content for your business is now widely recognised as an important part of search engine optimisation. Online businesses need to be consistently producing articles, blog posts, press releases and content of many other kinds too. However, despite the majority of business owners understanding the relevancy of content in an SEO campaign, some do not recognise the importance of the quality of this content. They believe if the content they create features a few appropriate keywords and is new, it will receive attention and interest. Those with this view argue the quality of the content they write is not as important as SEO experts state and so put little effort or thought into their writing. The results achieved by those with this attitude speak for themselves. Website owners who do not regard quality of content as of utmost importance do not achieve top rankings, do not significantly increase the amount of traffic visiting their web pages and do not increase their conversion rates either. This is because quality is in fact of great importance when writing content as part of your search engine optimisation campaign.

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Sep | 29 | 2010

BlogMeApp: Review

Posted by as Blogging Tools, Featured Articles, Tips Blogmeapp

Iâ€™ve aways had a love-hate relationship with WordPress. Iâ€™ve been using it since day one of my blog, and despite the fact that itâ€™s a huge step up from the clients Iâ€™ve used for my old blogs, there are still a lot of things to hate with WordPress. For one, when I first used it in 2006, the installation procedure was a bit of a pain. Sure, the installation process actually hasnâ€™t changed much over the years, but for someone who didnâ€™t know a thing about FTP, PHP and was too timid to ask for help, installing ...

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Sep | 29 | 2010

Quality links are better than plentiful links

Posted by as Design and Themes, Featured Articles, Monetization Features, SEO Features If your site is going to compete on the internet, you need to attract the right kind and right amount of inbound links. Without links, a site is essentially floating alone in the closely connected world of the net. The search engines certainly view sites in this way. Without some allowance for links, your SEO campaign is unlikely to get very far. Itâ€™s a little easier to make mistakes when it comes to links than it is in on-page optimisation. The search engines are beginning to weigh off-page information a little more heavily in the rankings calculation, so that the information about your site around the net may be of more value to your SEO than the information contained on your site. Basically, the search engines know that you have control over your pages, and know itâ€™s difficult to control off-page info. Which one would you trust more if you were them?

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Sep | 29 | 2010

Social media optimization: Continuity and Change

Posted by as Design Features, Featured Articles, Marketing and Search Optimization, Monetization, Monetization Features, Promotion, SEO Features Social media optimization is getting a lot of attention at present, and especially in relation to how it can complement conventional SEO efforts. The massive audiences which frequent the likes of Facebook and Twitter are proving irresistible magnets to firms. Social media marketing experts are keen to offer their advice on what has become an exciting commercial frontier. However, the actual results which have been obtained through targeting users on the social media networking sites have been mixed. Numerous campaigns have foundered and failed to deliver positive outcomes. Monitoring of the shifting sector is absolutely essential if campaigns are to be pursued on solid foundations. When the sector is fluid and subject to periodic transformations, there are some principles of SMM which have stood the test of time.

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Dec | 24 | 2009

Search Rank Drop and False Alarms

Posted by Jimmy as SEO Features Happy Holidays! What are the chances of someone being concerned about their blogâ€™s search ranking dropping on Christmas Eve? I have no idea but then again if Iâ€™m writing about it right now then thereâ€™s probably someone somewhere around the world doing SEO at this very minute. If you have experienced a sudden drop in ranking, both in page rank or actual placement in SERPs, then you know exactly how stressful it can be. However, if this happens to you there are things you can do to turn things aroundâ€¦unless you really are doing black hat and got caught big time. ...

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