Dec | 24 | 2009

Search Rank Drop and False Alarms

Posted by Jimmy as SEO Features Happy Holidays! What are the chances of someone being concerned about their blog’s search ranking dropping on Christmas Eve? I have no idea but then again if I’m writing about it right now then there’s probably someone somewhere around the world doing SEO at this very minute. If you have experienced a sudden drop in ranking, both in page rank or actual placement in SERPs, then you know exactly how stressful it can be. However, if this happens to you there are things you can do to turn things around…unless you really are doing black hat and got caught big time. ...

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Jun | 13 | 2008

Building your blog brand step by step

Posted by Guru as Marketing and Search Optimization, Promotion, SEO Features Building your blog's brand does not need to be difficult. However, when it comes to branding you should always remember to exert effort to be consistent with the image you wish to portray or you'll end up with confused, turned-off, and/or skeptical readers. Branding inconsistencies will make it obvious that the image you're putting up is just a front and not really who the people behind the blog are. To make sure you build a solid image some of the things you should: 1. Sit down and decide the image you wish you wish to portray - More than just deciding ...

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May | 19 | 2008

Linkbait: How Much and How Often?

Posted by Guru as Marketing and Search Optimization, Promotion, SEO Features We would all love to be such great bloggers that each and every post would be considered by other bloggers worhty enough to mention and link to. Realistically though it is impossible to come up with a post that hundreds or even just dozens will link back to each and every day. If you keep on trying to come up with a blog post worthy enough to be on the front page of Digg each and everyday you'll probably end up either burnt out in a really short time or really frustrated. More realistically you'll end up being both. So how ...

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Mar | 24 | 2008

The Blogger’s Guide to SEO

Posted by Guru as Marketing and Search Optimization, SEO Features One of the best holistic guide to optimising a blog is Aaron Wall's Blogger's Guide to SEO. It is not the most in-depth guide but it covers all the basics (and a bit more) and is written in a such a way that even newbies in SEO will definitely understand. The guide also links out to lots and lots of tools and references that will be are very useful and helpful. Not convinced that you should read it in full? Here's the outline just so you'll see how much you can learn from it. Background What Google Knows About Your Blog Why ...

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Mar | 20 | 2008

Blog SEO: Keyword Tools (WordTracker)

Posted by Guru as Marketing and Search Optimization, SEO Features, Software and Widgets One of my all time favourite keyword tool to use is WordTracker. I used it before I even discovered Google Keyword Tool and continue to use it whenever I need a good analysis of keywords. Note though that when I talk about Wordtracker I am not referring to their Free Keyword Suggestion Toolbecause quite frankly that one sucks. It is good for giving you a list of alternative keywords but beyond that you will almost get nothing from it. Here's an example of what you'll get from the free keyword suggestion tool....

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Mar | 19 | 2008

Blog SEO: Keyword Tools (Google Keyword Tool)

Posted by Guru as Marketing and Search Optimization, SEO Features On my last post I discussed the importance of choosing the keywords with which you want to optimise your blog for. It IS however, pretty hard to choose which keywords you should use without any help. Thankfully there's plenty of keyword tools available on the internet. When using keyword tools though remember that you should use one that not only allows you to come up with a good list of relevant keywords and phrases but that would also help you determine which of those relevant keywords are likely to bring you more traffic. Here are a few of the best ...

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Mar | 18 | 2008

Own Domain = Serious Blogger?

Posted by Jimmy as Blog Tutorial, Opinion, SEO Features As I was going about my daily business of browsing blogs, I realized that a lot of bloggers are actually proponents of the “get you own domain” movement. Though the tag may not be existent, the movement may very well be real. I have come across a lot of posts encouraging people to get serious and ditch the free blogging sites. Is there any merit in doing this? Does getting one’s own domain really equate to being a serious blogger? Perhaps the answer lies in the rationale behind getting one’s own domain and the definition of ...

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Jan | 23 | 2008

Exhanging Links with Similarly Themed Blogs

Posted by Guru as Linking, Marketing and Search Optimization, SEO Features Last time I mentioned how automated blogrolls are not useful for SEO purposes. Blogrolls using plain HTML is still useful but those that use external javascripts do neither you nor the one you link to much good (except that it can of course drive traffic to the site). If you want to get more inbound links though to help your page rank better you can exchange links with similarly themed blogs as part of your link building strategy. There are several advantages to link exchanges: 1. Relevance - The most obvious advantage of exchanging links with similarly themed blogs is that ...

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Jan | 22 | 2008

Learning SEO: A Continuous Process

Posted by Guru as SEO Features The thing about SEO and anything to do with computers and the internet is that the industry they belong to is such a a vibrant one so that it evolves so fast. Search engines continuously refine their algorithm and look for ways to improve search and as they evolve ways of optimising websites and blogs also change. This doesn't mean that the basics of SEO no longer apply. What this only means is that reading an article or book on SEO this month and really understanding what it means and even applying the sound SEO principles on your own site/blog ...

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Is Your Blog W3C Compliant?

Last night I checked my personal blog’s code hoping I can proudly display the W3C Validated Button. Since I use Blogger and do not really do anything to clean up the code (beyond adding Alt-tags to the images I embed) I wasn’t surprised at all to find that my blog contained lots of errors – [...]
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Marketing and Search Optimization

Search Rank Drop and False Alarms

Happy Holidays!
What are the chances of someone being concerned about their blog’s search ranking dropping on Christmas Eve? I have no idea but then again if I’m writing about it right now then there’s probably someone somewhere around the world doing SEO at this very minute.
If you have experienced a sudden drop in ranking, [...]
Read on
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