SEO and PR
Posted by Guru as Linking, Marketing and Search Optimization, Promotion, Tips Lee Odden wrote a very interesting post on SEO for Public Relations. Here's a summary of the important points of the post. 1. People also search for information using news search, which means that we should also optimise news articles (interviews, press releases, etc.) in order for users to find the information they need (and we want them to see) more easily. 2. Help clients raise brand awareness and optimise the news article by coaching them to use keywords BEFORE an interview starts. 3. For press releases do not be a stickler about keyword density but make sure that keywords can be ...Comments (2)
Exhanging Links with Similarly Themed Blogs
Posted by Guru as Linking, Marketing and Search Optimization, SEO Features Last time I mentioned how automated blogrolls are not useful for SEO purposes. Blogrolls using plain HTML is still useful but those that use external javascripts do neither you nor the one you link to much good (except that it can of course drive traffic to the site). If you want to get more inbound links though to help your page rank better you can exchange links with similarly themed blogs as part of your link building strategy. There are several advantages to link exchanges: 1. Relevance - The most obvious advantage of exchanging links with similarly themed blogs is that ...Comments (4)
Blogrolls and SEO
Posted by Guru as Blogging Tools, Linking, Marketing and Search Optimization, SEO Features When it comes to updating the blogroll, whether to add new blogs or delete old ones, many bloggers actually never come around to doing it often enough. The reason for this is simple, if you have lots of blogs you like managing your linklist can be a headache. It's one thing to subscribe through an RSS aggregator just to skim through blogs and never have to worry how many blogs you subscribe to (although you should also manage the feeds so that reading through subscriptions will be more efficient) and a completely different thing choosing how many and which blogs ...Comments (4)
How Easy Is It To Read Your Blog? (Part 2)
Posted by Jimmy as Blog Tutorial, Linking, Tips Another question you should ask yourself if you are trying to determine if your blog is an easy read is this: Is your blog user friendly? I am talking about other physical aspects aside from the color scheme. Take for example the size of the font. If your font size is too small, some people may find it hard to read your posts. If they are too big, the whole blog may not look right. You have to find a balance here. Another thing when it comes to user friendliness is the ease of navigation. That ...Comment (1)
Making a Linkable Content
Posted by Jaren as Blog Tutorial, Blog Tutorials News, Linking, Opinion, Tips, Writing These are the how's to make a linkable content. Being linkable has it perks, as this will improve your incoming links and link popularity by writing “hot†topics, controversial topics, great news. Now, the question is HOW? Content! Write an article that people would willingly link to. Seek, search, look for a hot topic because after all no blog is an island and you can’t just pick a blog and link to it. It has to be relevant to the article you posted you have to Look For Relevant Articles And Link Them. Be the reference source, by creating a list of useful ...Comment (1)
Smart Link Practices
Posted by Guru as Linking, Marketing and Search Optimization, SEO Features One of the most common mistakes bloggers make is using vague words as anchor text for links. Whether you are linking internally or linking to an outside source it is good practice to use a more descriptive anchor text. There are two reasons why this is is important. The first reason is that it is good for SEO. Search engines look at the anchor text to determine what the link on your page is about. By using a descriptive anchor text you provide information needed by the spiders to be able to put the link destination (URL) into context. In the ...Comments (6)
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