Jun | 13 | 2008

Building your blog brand step by step

Posted by Guru as Marketing and Search Optimization, Promotion, SEO Features Building your blog's brand does not need to be difficult. However, when it comes to branding you should always remember to exert effort to be consistent with the image you wish to portray or you'll end up with confused, turned-off, and/or skeptical readers. Branding inconsistencies will make it obvious that the image you're putting up is just a front and not really who the people behind the blog are. To make sure you build a solid image some of the things you should: 1. Sit down and decide the image you wish you wish to portray - More than just deciding ...

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May | 19 | 2008

Linkbait: How Much and How Often?

Posted by Guru as Marketing and Search Optimization, Promotion, SEO Features We would all love to be such great bloggers that each and every post would be considered by other bloggers worhty enough to mention and link to. Realistically though it is impossible to come up with a post that hundreds or even just dozens will link back to each and every day. If you keep on trying to come up with a blog post worthy enough to be on the front page of Digg each and everyday you'll probably end up either burnt out in a really short time or really frustrated. More realistically you'll end up being both. So how ...

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May | 13 | 2008

Tags for Traffic

Posted by Guru as Promotion, Syndication, Tips Want to increase traffic to your blog? I suggest you start tagging your entries. So what are tags exactly? In the blogging sense tags are simply word(s) you use to help classify/categorize your blog entry. For example since this post is about blogs promotion I can tag this as "blog promotion." Since I'll also mention a Technorati tags later I can also tag this as "Technorati." Since in the end this is all a blogging tip I can also include the tag "blog tips." So how can tags increase traffic to your blog? Tags can help increase your blog traffic by ...

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Feb | 19 | 2008

SEO and PR

Posted by Guru as Linking, Marketing and Search Optimization, Promotion, Tips Lee Odden wrote a very interesting post on SEO for Public Relations. Here's a summary of the important points of the post. 1. People also search for information using news search, which means that we should also optimise news articles (interviews, press releases, etc.) in order for users to find the information they need (and we want them to see) more easily. 2. Help clients raise brand awareness and optimise the news article by coaching them to use keywords BEFORE an interview starts. 3. For press releases do not be a stickler about keyword density but make sure that keywords can be ...

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Feb | 18 | 2008

Social Media Shouts to Promote your Blog

Posted by Guru as Community Building, Promotion, Tips It has been established over and over again that the social media is a very useful tool for promoting websites on the internet. One way people like to promote things is by using shouts (called that in Digg called some other thing in other social media sites but you get the idea). The problem though is that spammers seem to find their way to everything they can exploit so that shouts have become littered with spam shouts so that people tend to ignore shouts. The good thing though is that many social media sites have caught up with these spammers ...

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Feb | 01 | 2008

A Quick Look at Social Media Marketing

Posted by Guru as Marketing and Search Optimization, Promotion I have posted several times about the effectiveness of using social media as a marketing tool. Although social media marketing is nothing new I was reminded of how useful it can be after reading Roger Park's post about the topic on the Yahoo Publisher Network blog. To summarize the important points of the post I will cite the advantages of using social media marketing as well as some of the strategies listed there. The advantages include garnering more links, traffic, an increase in brand awareness, and increasing the possibility of getting noticed by mainstream media. The strategies suggested include: • Submitting ...

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Jan | 20 | 2008

Blog Marketing and Marketability

Posted by Guru as Marketing and Search Optimization, Promotion Company blogs and blogger-produced ads have become a common marketing method. Blogs are everywhere and has such a far reach that not utilizing its potential as a marketing tool doesn't make much sense - unless your target audience is strictly offline (and right now I can't think of any target audience that with no online presence at all). The problem with blog marketing though is that the blog itself has to be packaged correctly so that the blog itself will be marketable. As I mentioned in some of my first few posts here on BlogTutorials (Marketing Your Blog: The ...

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Nov | 22 | 2007

How to make your Posts Stand Out

Posted by Jaren as Blog Tutorial, Opinion, Promotion, Tips I have a tip to make your post stand out and that's be different, go "against-the-flow". Ok, let's take a look at a real-life scenario, when I'm not driving my car, I usually take the train to go from point A to point B, I have an "against-the-flow" atittude, sometimes I would sit on the floor and pull out my laptop and play a game even though there are lots of free seats, or when I'm listening to my music, I sometimes forget that I'm on a train or bus, I sing aloud. Now, the people around me are getting ...

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Nov | 20 | 2007

How A-List Bloggers Build Traffic (Off-Blog) for their Blogs

Posted by Guru as Community Building, Marketing and Search Optimization, Promotion, Tips Want to know how to get traffic for your blog? Who better to ask than the top bloggers? And this is what Jonathan Fields did when he asked them to answer this question: “If you had 2-hours a day to devote to no-cost, off-blog (even off-line) marketing for your blog, what would you do?” Wanting to share with you these bloggers' wisdom I picked those that represented most of the answers. For the full list of answers from today's A-list bloggers please visit Jonathan Field's Blog. Darren Rowse (ProBlogger.net) - Guest Posting - I’d identify a handful of other blogs in ...

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Nov | 07 | 2007

Making Your Blog More Accessible: Offer Feeds

Posted by Guru as Blogging Tools, Marketing and Search Optimization, Promotion, Syndication Have you ever experienced being so excited about a specific blog entry you've posted that you just can't wait for people to start reading them? To be honest, I have. When I first started blogging several years back I was so excited I kept on "promoting" my personal blog to my friends. I'm pretty sure I emailed people and told practically everyone I met (who I knew went online regularly) about my then new blog. I was pretty happy with my first post since I got about 5 comments from people who I pestered enough to actually read my blog. ...

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Is Your Blog W3C Compliant?

Last night I checked my personal blog’s code hoping I can proudly display the W3C Validated Button. Since I use Blogger and do not really do anything to clean up the code (beyond adding Alt-tags to the images I embed) I wasn’t surprised at all to find that my blog contained lots of errors - [...]
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Marketing and Search Optimization

Building your blog brand step by step

Building your blog’s brand does not need to be difficult. However, when it comes to branding you should always remember to exert effort to be consistent with the image you wish to portray or you’ll end up with confused, turned-off, and/or skeptical readers. Branding inconsistencies will make it obvious that the image you’re putting up [...]
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