Mar | 16 | 2008

Blog SEO: Choosing Your Keywords

Posted by Guru as Marketing and Search Optimization

If you have a blog you and you wish to get more traffic you should know by now that even though content is still king there are other things you also need to pay attention to in order to get the amount of traffic you want. The other things I am talking about is of course SEO.

One of the most basic things you need to know about search engine optimisation is that it all revolves around the search terms that users enter when looking for information using both generic search engines and blog search engines. In order to be searchable by users the search term they enter must appear in your blog, otherwise you will not appear in the search results pages. What this means is that if you wish to rank well for certain search terms these search terms will be the ones that will be considered as your blog’s keywords.

Choosing you keywords can be pretty tricky since most blogs cover a very broad topic. The important thing to do then is narrow down your keyword choice and decide which will be your primary keywords. You can do this by figuring out your blog’s theme and the main categories that you have chosen. For example in this blog the main categories are:

Blog Tutorials News
Design and Themes
Featured Articles
Marketing and Search Optimization
Monetization
Software and Widgets
Writing

Good primary keywords for Blog Tutorials based on these categories would include: blog tutorials, blog tips, blog design, blog themes, blog marketing, search engine optimization, monetization, blog software, blog tools, blog widgets.

Aside from these keywords there are lots more I can think of on the fly, however, to narrow down your choices what you should do is list down ALL the keywords/phrases you can think of and then choose the ones you want to specifically target as your primary keywords.

On my next post I will discuss how some tools will make the task of choosing keywords a bit easier for you.

One Response

website builder » Blog Archive » Blog SEO: Choosing Your Keywords
17|Mar|2008

[...] Mark wrote an interesting post today onHere’s a quick excerptThe other things I am talking about is of course SEO. One of the most basic things you need to know about search engine optimisation is that it all revolves around the search terms that users enter when looking for information using … [...]

Our Features

Design and Themes

Is Your Blog W3C Compliant?

Last night I checked my personal blog’s code hoping I can proudly display the W3C Validated Button. Since I use Blogger and do not really do anything to clean up the code (beyond adding Alt-tags to the images I embed) I wasn’t surprised at all to find that my blog contained lots of errors - [...]
Read on
More Design and Themes Features
Software and Widgets

Wordpress Plug-ins

If you blog using Wordpress and can’t do something that you want done like adding Sphere-related content at the end of your blog posts you might be surprised to find out that there are already plug-ins available that make it happen.
To find good Wordpress plug-ins all you need to do is search for “wordpress [...]
Read on
More Software and Widgets Features
Reviews

A Friend In Need

I’m helping out my friends from the UA&P - IShareHappiness Blog Team.
Whenever you feel pessimistic, angry, troubled, frustrated, and depressed – what have you – you need someone to talk to. Someone who could help you be more optimistic and help make you feel that there is hope. Sometimes it’s hard to talk to someone [...]
Read on
More Blog Reviews
Monetization

Making Money Through Consumer Generated Ads

As I mentioned in my previous post today I will be suggesting some ways you can still profit by joining programs such as Pay Per Post and yet ensure that your readers don’t get turned off.
In my opinion the only way to really do this is by making sure that your blog entries stay [...]
Read on
More Monetization Features
Marketing and Search Optimization

Building your blog brand step by step

Building your blog’s brand does not need to be difficult. However, when it comes to branding you should always remember to exert effort to be consistent with the image you wish to portray or you’ll end up with confused, turned-off, and/or skeptical readers. Branding inconsistencies will make it obvious that the image you’re putting up [...]
Read on
More Marketing and SEO Features
Blog Resources