Jun | 10 | 2008

Blogging and Branding

Posted by Guru as Marketing and Search Optimization

One way to keep your readers loyal is by creating/building a brand for your blog. Branding is not exclusive to company products being sold but can be used by anybody who wants to “sell” anything. According to Wikipedia a brand is actually “a customer experience represented by a collection of images and ideas.” What this means is that if you want to create a brand for your blog what you need to is to create a unique/distinct customer/reader experience that regular readers can relate to.

Brand building for you blog has will results in some benefits some of which include:

greater loyalty amongst readers
contributory factor to reputation management
increased blog value perception
greater desire for other (new) readers to be part of your blog community – Note that in many instances (if you created your build your brand well) people will be attracted by the brand. See previous benefit for reason.

In short, having a blog brand should help increase number of return visitors and should make existing return visitors even more loyal to your blog.

On my next post I’ll be tackling some ways to help build your blog’s brand.

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