Addressing Duplicate Content: Part 2

Addressing Duplicate Content continued…

4. Be consistent when it comes to internal links – When linking to other pages un your website make sure you use the same format for indicating the links. For example, if you use the link

http://www.blog-tutorials.com/category/features/seo/

next time in another page make sure you don’t link to the same article using either of the next two ways given below

http://www.blog-tutorials.com/category/features/seo

http://www.blog-tutorials.com/category/features/seo/index.htm

Be consistent throughout the website.

http://www.blog-tutorials.com/category/features/seo/

http://www.blog-tutorials.com/category/features/monetization/

http://www.blog-tutorials.com/category/featured/software/

http://www.blog-tutorials.com/blogging-news/googles-birthday/

Notice that throughout BlogTutorials the same format is used. This lessens that chance of the spider to interpret the same page as different pages.

5. Use Top Level Domains (TLDs) - Use TLDs as much as possible for country-specific content. A good example would be Sony’s websites.

http://www.sony.com/ (US)
http://www.sony.co.uk/ (UK)
http://www.sony.co.jp/ (Japan)
http://www.sony.com.ph/ (Philippines)

Louis Vuitton on the other hand does not use TLDs.

http://www.louisvuitton.com/ (Main page)
http://www.louisvuitton.com/web/flash/index.jsp;jsessionid=AJUC5VZH0PWFGCRBXUFFAGIKEG4RAUPU?buy=1&langue=fr_FR (Fance)
http://www.louisvuitton.com/web/flash/index.jsp;jsessionid=XKKWICPUA41J0CRBXUFFAGIKEG4RAUPU?buy=0&langue=ko_KR (Korea)
http://www.louisvuitton.com/web/flash/index.jsp;jsessionid=RAV5355OI0TPSCRBXUFFAGIKEG4RAUPU?buy=1&langue=en_GB (UK)

It makes it harder for search engines to “realize” that these pages (aside from the fact that it’s in flash) contain country-specific content.

Source: Webmaster Central Blog (Deftly dealing with duplicate content)

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