Jan | 20 | 2008

Blog Marketing and Marketability

Company blogs and blogger-produced ads have become a common marketing method. Blogs are everywhere and has such a far reach that not utilizing its potential as a marketing tool doesn’t make much sense - unless your target audience is strictly offline (and right now I can’t think of any target audience that with no online presence at all). The problem with blog marketing though is that the blog itself has to be packaged correctly so that the blog itself will be marketable. As I mentioned in some of my first few posts here on BlogTutorials (Marketing Your Blog: The 4 Ps - Product, Pricing and Placement, Promotion), the blog, which is used to promote products and services in turn is a form of product. This is why those who use blogs as a marketing tool should always consider the blog’s marketability before launching a blog as a part of its marketing campaign.

To determine the blog’s marketability you should consider the blog’s topic (please read my post on “What Should I (Not) Write About: Topics in an Oversaturated Market“) and the profile of your customers. While it is true that the blog has a great potential as a marketing tool you have to realize that there are instances that it will not succeed or at least make that big a difference in your overall marketing campaign. In many cases though, even if it should make a huge difference, it still does not due to the lack of the blog’s marketability. So make sure that if you use blogs as a marketing tool the blog you come up with is marketable as well.

Our Features

Design and Themes

Is Your Blog W3C Compliant?

Last night I checked my personal blog’s code hoping I can proudly display the W3C Validated Button. Since I use Blogger and do not really do anything to clean up the code (beyond adding Alt-tags to the images I embed) I wasn’t surprised at all to find that my blog contained lots of errors - [...]
Read on
More Design and Themes Features
Software and Widgets

Wordpress Plug-ins

If you blog using Wordpress and can’t do something that you want done like adding Sphere-related content at the end of your blog posts you might be surprised to find out that there are already plug-ins available that make it happen.
To find good Wordpress plug-ins all you need to do is search for “wordpress [...]
Read on
More Software and Widgets Features
Reviews

A Friend In Need

I’m helping out my friends from the UA&P - IShareHappiness Blog Team.
Whenever you feel pessimistic, angry, troubled, frustrated, and depressed – what have you – you need someone to talk to. Someone who could help you be more optimistic and help make you feel that there is hope. Sometimes it’s hard to talk to someone [...]
Read on
More Blog Reviews
Monetization

Making Money Through Consumer Generated Ads

As I mentioned in my previous post today I will be suggesting some ways you can still profit by joining programs such as Pay Per Post and yet ensure that your readers don’t get turned off.
In my opinion the only way to really do this is by making sure that your blog entries stay [...]
Read on
More Monetization Features
Marketing and Search Optimization

Building your blog brand step by step

Building your blog’s brand does not need to be difficult. However, when it comes to branding you should always remember to exert effort to be consistent with the image you wish to portray or you’ll end up with confused, turned-off, and/or skeptical readers. Branding inconsistencies will make it obvious that the image you’re putting up [...]
Read on
More Marketing and SEO Features
Blog Resources