Jun | 13 | 2008

Building your blog brand step by step

Posted by Guru as Marketing and Search Optimization, Promotion, SEO Features

Building your blog’s brand does not need to be difficult. However, when it comes to branding you should always remember to exert effort to be consistent with the image you wish to portray or you’ll end up with confused, turned-off, and/or skeptical readers. Branding inconsistencies will make it obvious that the image you’re putting up is just a front and not really who the people behind the blog are. To make sure you build a solid image some of the things you should:

1. Sit down and decide the image you wish you wish to portray – More than just deciding you should put your thoughts to paper so that you can easily look back to determine if you are sticking to the brand’s purpose and goals.

2. Plot your course to attain a solid brand – Before you plot your course note that you need to know your destination. To know your destination refer to #1. Your brand’s goals and purpose will determine the appropriate ways to build your brand. Though I will outline somethings you can do to reinforce branding note that there are times when you can mix together methods and times when you can only use them one at a time. This is where plotting your course/timing will be needed. You don’t want to move to slowly and waste time in brand building but you also don’t want to come on too strong and put off new (even old) readers.

3. Start at once – As soon as you’ve made the important decisions and plotted your course start building your brand. If you keep on putting things off there’s a chance that your blog might develop it’s own reputation without any real conscious effort on your part to build that brand. This is good if you end up with the rep you want but could also end up giving you a rep that is somewhat different (in a bad way) from what you intend to build.

4. Stick to the brand – Again consistency is the key. Just because you don’t see results at once doesn’t mean that you should panic and rewrite your brand goals, strategy, etc. Changing tactics again and again is a sure way to NOT get regular/loyal readers.

Comment (1)

One Response

jide
23|Dec|2008

how do i get advertisers like adsence to place ads on my blog.i have applied twice,twice they’ve turn me down telling me that my site is down.how would i make my site profitable i.e make money from it.

Our Features

Design and Themes

Is Your Blog W3C Compliant?

Last night I checked my personal blog’s code hoping I can proudly display the W3C Validated Button. Since I use Blogger and do not really do anything to clean up the code (beyond adding Alt-tags to the images I embed) I wasn’t surprised at all to find that my blog contained lots of errors – [...]
Read on
More Design and Themes Features
Software and Widgets

Wordpress Plug-ins

If you blog using Wordpress and can’t do something that you want done like adding Sphere-related content at the end of your blog posts you might be surprised to find out that there are already plug-ins available that make it happen.
To find good Wordpress plug-ins all you need to do is search for “wordpress plug-ins” [...]
Read on
More Software and Widgets Features
Reviews

A Friend In Need

I’m helping out my friends from the UA&P – IShareHappiness Blog Team.
Whenever you feel pessimistic, angry, troubled, frustrated, and depressed – what have you – you need someone to talk to. Someone who could help you be more optimistic and help make you feel that there is hope. Sometimes it’s hard to talk to someone [...]
Read on
More Blog Reviews
Monetization

Review: Logical Media

Logical Media is one of the innovative services that pay for ad placement within blogs. Do you have a blog and are you seeking a way to make additional money from the blog? Are you seeking a way to offset other programs with the use of ads? Through the registration with Logical Media, the blogger [...]
Read on
More Monetization Features
Marketing and Search Optimization

Search Rank Drop and False Alarms

Happy Holidays!
What are the chances of someone being concerned about their blog’s search ranking dropping on Christmas Eve? I have no idea but then again if I’m writing about it right now then there’s probably someone somewhere around the world doing SEO at this very minute.
If you have experienced a sudden drop in ranking, both [...]
Read on
More Marketing and SEO Features
Blog Resources