Nov | 18 | 2006

Technorati – The Blogger’s Search Engine

Posted by Professor as Blogging Tools, Marketing and Search Optimization, Monetization, Promotion, Tips

Technorati is a real-time search engine that keeps track of what is going on in the blogosphere — the world of weblogs.

A few years ago, Web search was revolutionized by a simple but profound idea — that the relevance of a site can be determined by the number of other sites that link to it, and thus consider it ‘important.’ In the world of blogs, hyperlinks are even more significant, since bloggers frequently link to and comment on other blogs, which creates the sense of timeliness and connectedness one would have in a conversation. So Technorati tracks the number of links, and the perceived relevance of blogs, as well as the real-time nature of blogging. Because Technorati automatically receives notification from weblogs as soon as they are updated, it can track the thousands of updates per hour that occur in the blogosphere, and monitor the communities (who’s linking to whom) underlying these conversations.

The Pew Internet study estimates that about 11%, or about 50 million, of Internet users are regular blog readers. According to Technorati data, there are about 75,000 new blogs a day. Bloggers — people who write weblogs — update their weblogs regularly; there are about 1.2 million posts daily, or about 50,000 blog updates an hour.

Technorati displays what’s important in the blogosphere — which bloggers are commanding attention, what ideas are rising in prominence, and the speed at which these conversations are taking place. Technorati makes it possible for you to find out what people on the Internet are saying about you, your company, your products, your competitors, your politics, or other areas of interest — all in real-time. All this activity is monitored and indexed within minutes of posting. Technorati provides a live view of the global conversation of the web.

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