Comments on: Quantcast: Pushing Analytics Further Or Too Far? http://www.blog-tutorials.com/tips/quantcast-pushing-analytics-further-or-too-far/ Helping you create a successful blog! Wed, 28 Sep 2011 13:58:41 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: benj http://www.blog-tutorials.com/tips/quantcast-pushing-analytics-further-or-too-far/comment-page-1/#comment-579 benj Sun, 24 Jun 2007 04:51:55 +0000 http://www.blog-tutorials.com/tips/quantcast-pushing-analytics-further-or-too-far/#comment-579 Hi Mark, thank you for your response. I agree about your take on the NBA stat, I meant that the AA market was the most prominent demographic (and not the majority) given your figures. Thank you for pointing that out. Benj Hi Mark, thank you for your response. I agree about your take on the NBA stat, I meant that the AA market was the most prominent demographic (and not the majority) given your figures. Thank you for pointing that out.

Benj

]]> By: Mark http://www.blog-tutorials.com/tips/quantcast-pushing-analytics-further-or-too-far/comment-page-1/#comment-571 Mark Sat, 23 Jun 2007 21:21:19 +0000 http://www.blog-tutorials.com/tips/quantcast-pushing-analytics-further-or-too-far/#comment-571 Hi there -- Thanks for using Quantcast! People use us every day to better help understand their audiences in front of invetros, colleagues, or advertisers. We do not have personal data -- we are interested in mass audiences. Also -- we are not implying that NBA is a majority AA audience -- we index vs. the Internet average with 100=average. In this case the index = something like 30% of the audience. Hope this helps! Let me know if you have more questions. eMail me at mark at quantcast. Mark Hi there —

Thanks for using Quantcast! People use us every day to better help understand their audiences in front of invetros, colleagues, or advertisers.

We do not have personal data — we are interested in mass audiences.

Also — we are not implying that NBA is a majority AA audience — we index vs. the Internet average with 100=average. In this case the index = something like 30% of the audience.

Hope this helps! Let me know if you have more questions. eMail me at mark at quantcast.

Mark

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