Sep | 05 | 2007

Targeting your Niche Market: Importance of Specialized Keywords

Posted by Guru as SEO Features, Tips, Writing

Targeting specific keywords in order to get more traffic from search engines is what SEO is mostly about. The question is and has always been which keywords to concentrate on. In the past, and even now, SEO experts focus on more generic keywords like travel, watches, pet care, etc. While these keywords are important, since they embody the entire theme of specific websites/pages, the problem is that the steep competition for these terms make it almost impossible to beat older and bigger websites, especially since they too do not neglect the SEO side of their website design. Because of this it is very important that you also focus on more specialized keywords that will target your niche market. Instead of going for frequently searched but highly competitive terms find the keywords that may not be that popular as a search term and at the same time is not too competitive with regards to the number of other websites focusing on those keywords.

As an example instead of simply focusing on the keyword PET CARE you should also include more specific terms for each pet your website has information on like: IGUANA FOOD, IGUANA PETS, IGUANA CAGE, etc. Of course you can include even more specific terms such as the species of IGUANA or whatever animal your website is all about. For example instead of just DOG FOOD aim to place well on terms like LABRADOR FOOD, POODLE FOOD, etc. You might be surprised at the amount of traffic such terms will bring you.

5 Responses

BeachBum
05|Sep|2007

Keyword targeting for a blog and for post titles is important. The only thing is many people don’t know how to research a good keyword phrase. I use the free keyword tool at wordtracker.

BeachBum
Guru
06|Sep|2007

I also like to use Wordtracker. It’s easy and very useful for finding those perfect for niche markets. When I first learned about keyword research it was the very first tool that I used and that was able to help explain how to choose which terms based on statistics.
Jimmy
07|Sep|2007

Yeah, Wordtracker is pretty simple - anyone can use it.
Plain Wording and SEO by Blog Tutorials
11|Sep|2007

[...] my last post I talked about the importance of targeting your niche market by using more specific keywords. By using specific terms instead of just generic ones you are able to get more traffic from search [...]
Phoenix Criminal Lawyer
22|Oct|2007

Word Tracker is good however I really like Overture.

Anyone know what is going on with Overture?

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