SEO Blogs: Why starting one isn’t a good idea
Posted by Jimmy as Marketing and Search Optimization, WritingSEO blogs are valuable as a resource for SEO newbies. There are even some SEO blogs out there that are really valuable resources even for advanced SEO techniques. Great SEO blogs out there include Matt Cutt’s blog (great for newbies to advanced since your get the latest Google updates and of course the hid video tutorials), Bill Slawski’s SEO by the SEA (now this one is mostly for the advanced SEO people – be preapared to see lots of patents), and SEOmoz’s blog (too many posts here sometimes but every week you’ll find a gem here).
SEO blogs are very good as a resource, which is perhaps the very reason why you should NOT make your own SEO blog. The web is so saturated with SEO blogs that everyone interested in SEO have tons of blogs to choose from, which can guarantee that virtually no one will bother reading a new blog from another SEO newbie. So unless you are already an industry insider with pretty good contacts then I would say that your chances of becoming a top notch SEO blogger is slim to none.
However, if your motive to start your own SEO blog is not to become one of the top blogs but simply to really chronicle your own journey at learning SEO, then by all means go ahead. Just don’t expect your SEO blog to become your cash cow really soon. For me the best reason for blogging is still just sharing to the world whatever your passion is, and if your current passion is learning SEO then don’t let the competition stop you. Blog for yourself – who knows you might prove me wrong.
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2 Responses
Jason
20|Apr|2010I’m sorry but this sounds like really bad advice to me.
1. Not starting something because others have already done it or are doing it would have crippled our country’s innovation decades ago. Who’s to say a “newbie” won’t come up with great new insights and perspectives and crush the existing competition?
2. You’re also leaving out the industry niche angle. You’re right that a new SEO blog might not become the definitive source for such material. However, if aimed at a specific industry it could become so for that industry.
Jimmy
30|Apr|2010Hi Jason. Thanks for the comment. You are right that a newbie can come up with great new ideas, however, I only discourage newbies that are doing it for the sake of being on top at once. I believe that the newbies that will could eventually “topple over” the biggies will the those that will do it because they really like SEO and will be practicing it. Not those that will be blogging purely for monetary reason or just to be in, which we have plenty of already. And of course, if an SEO expert wants to blog, by all means we bow to their expertise.
As for the copycats, it would be best to stop being copycats and just go ahead with something they really love.