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	<title>Comments on: You Are A Brand (Part 1 of 2)</title>
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	<description>Helping you create a successful blog!</description>
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		<title>By: Alex</title>
		<link>http://www.blog-tutorials.com/writing/you-are-a-brand-part-1-of-2/comment-page-1/#comment-171</link>
		<dc:creator>Alex</dc:creator>
		<pubDate>Fri, 01 Jun 2007 22:49:13 +0000</pubDate>
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		<description>Brand management is all about knowing your target market and being able to interface with them the best way you can. In case of blogs, your market&#039;s your readership. IMHO, everything should be geared towards relationship building with them. And that entails a lot. From design to content to feedback to discussions. I agree with you in community building. It&#039;s one of the ways you can really reach out to your audience.</description>
		<content:encoded><![CDATA[<p>Brand management is all about knowing your target market and being able to interface with them the best way you can. In case of blogs, your market&#8217;s your readership. IMHO, everything should be geared towards relationship building with them. And that entails a lot. From design to content to feedback to discussions. I agree with you in community building. It&#8217;s one of the ways you can really reach out to your audience.</p>
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