How To Make A Sticky Blog

Sticky blog? I am sure you pretty much know what a sticky blog is, but just in case you are not entirely sure, let’s take a moment to describe one. Let us say that you enjoy a sudden surge of visitors due to one reason or another. Certainly, you would be ecstatic the entire day. But what about the day after? And the next? Would those people still be visiting your blog?

That is the idea of a sticky blog – you get to entice people to keep coming back for more. Getting exposure is only the start. What you want are repeat visitors.

So how do you make your blog sticky? Here are some practical tips which you can employ NOW.

Create your visual design with “sticky” in mind.
And how do you do this? Put yourself in the shoes of a visitor. What will make you keep coming back? For sure, one element would be easy navigation. Make sure that your archives are easy to access. Use relatively large fonts. Stay away from a combination of colors that hurt the eyes. You follow?

Highlight recent posts and most popular posts.
What you want is for your readers to be able to find your posts easily. While your archives can help a lot, especially for the recent posts, it would be much easier for readers to find a section devoted entirely to these. As for the most popular posts, why not make them even more popular by creating links to them as well? More so, you want new visitors to sample the best of what you have to offer, and your most popular posts give them exactly that.

Originally posted on April 10, 2009 @ 3:21 pm