Write More Effectively

Why are you writing for your blog? Do you have a clear purpose or are you merely writing for writing’s sake? I asked several blogger friends this question and I was surprised that some of them were not able to answer immediately. It seemed that they were quite unsure as to the reason they were blogging. I was more heartened to hear some of them say that they wanted to express their ideas and reach out to their audience through their blog. Of course, the audience and ideas varied depending on the type of blog, but the concept remains the same. We (usually) write entries for our blogs with the aim of conveying some sort of information.

With this premise in mind, wouldn’t you agree that one of the most important things that you have to consider is to write effectively? That is, to make sure that your readers totally understand the message that you are trying to get across? If you agree with me, then read on to find out how to be a more effective writer.

What is your objective?

Different blog types have different objectives. It is important that you know what you want to achieve with your blog. Once you have this down pat, then you can focus your writing on achieving this objective (or objectives, for that matter). Your writing style will also depend on your objective. If your objective is to inform your readers, then your style would lean towards brevity and clarity – without the bling. If you want to incite your readers towards something, then you might want to have a more flowery writing style. Remember, there is not one correct or proper style – it all depends on your objective.

(to be continued)