Blogger Demographics

As an Internet search engine for searching blogs, Technorati considers it its business to measure a site’s standing and influence in the blogosphere. Through Technorati Authority, a site’s ranking is determined by its linking behavior, categorization and other related data measured over a short, specific period of time. The rise or fall of a site’s ranking is affected by the frequency of providing content referenced by other sites. A number of interesting key issues are offered in its just recently published State of the Blogosphere 2011 which is annual study of the trends and growth observed in the world of blogging. According to the study,bloggers are made up of hobbyists, professional and part-time bloggers, corporate bloggers, and entrepreneurs. Hobbyists or those who report no income from their blog comprise the most number at 61% while entrepreneurs comprise the least number at 13%. As to gender, at least 3/5 are male. Majority of bloggers are within the age bracket of 25 to 44 and at least 1/3  are over 44. Most bloggers are believed to be in circumstances that allow them to pursue blogging such as self-employment. Revenue obtained from blogging usually serves only as a supplement to a regular household income. Majority are married and close to half are parents. Both personal and professional benefits are seen as the major driving forces for continued blogging. It is interesting to note that almost 1/3 have worked with traditional media where at least 24% are still employed while maintaining separate blogs.  Average blogging experience is two years. Majority update their sites 2 to 3 times per week. Majority of bloggers are also highly educated holding a graduate degree, some graduate work, college graduate, or have some college work. Education in this regard is associated with the blogger’s knowledge and expertise.