Linkbait: How Much and How Often?

We would all love to be such great bloggers that each and every post would be considered by other bloggers worhty enough to mention and link to. Realistically though it is impossible to come up with a post that hundreds or even just dozens will link back to each and every day. If you keep […]

Building your blog brand step by step

Building your blog’s brand does not need to be difficult. However, when it comes to branding you should always remember to exert effort to be consistent with the image you wish to portray or you’ll end up with confused, turned-off, and/or skeptical readers. Branding inconsistencies will make it obvious that the image you’re putting up […]

Tags for Traffic

Want to increase traffic to your blog? I suggest you start tagging your entries. So what are tags exactly? In the blogging sense tags are simply word(s) you use to help classify/categorize your blog entry. For example since this post is about blogs promotion I can tag this as “blog promotion.” Since I’ll also mention […]

Social Media Shouts to Promote your Blog

It has been established over and over again that the social media is a very useful tool for promoting websites on the internet. One way people like to promote things is by using shouts (called that in Digg called some other thing in other social media sites but you get the idea). The problem though […]

SEO and PR

Lee Odden wrote a very interesting post on SEO for Public Relations. Here’s a summary of the important points of the post. 1. People also search for information using news search, which means that we should also the document. 4. Mentioning a keyword/phrase 2-4 times in a 500-word press release is enough. 5. Ranking for […]

Blog Marketing and Marketability

Company blogs and blogger-produced ads have become a common marketing method. Blogs are everywhere and has such a far reach that not utilizing its potential as a marketing tool doesn’t make much sense – unless your target audience is strictly offline (and right now I can’t think of any target audience that with no online […]