Marketing and Search Optimization – An Introduction

I was reading old posts under this category and I realized that we haven’t really made a proper introduction about Marketing and Search Optimization. Since most of what I would be writing about would probably fall under this category I am taking it upon myself to write a brief introduction about it.

Marketing and Search Optimization are two distinct ways in which to promote a blog or any website for that matter. They are rightly combined in this single category though because marketing and search engine optimization (SEO) not only have similar goals (to promote your blog and get more traffic/readers) but also makes use of methods that sometimes intertwine in unexpected ways. This makes sense especially if you view SEO simply as one of the tools used in launching an effective online marketing campaign. The crazy thing about SEO though is that website owners and designers sometimes get too focused on the SEO campaign that they neglect to give enough attention to other marketing aspects. This is why every time I write anything about SEO I make sure that I point out the importance of integrating ones SEO efforts with the overall design and aim of your blog/website.

With that said, I hope you find my future posts useful and enjoyable.

Originally posted on August 7, 2007 @ 8:50 am