Microblogging or Good Old Traditional Blogs

The rise of Twitter, the most popular microblogging site nowadays, has of course helped microblogging itself come a long way – from mere short posts to get in touch businesses and organizations has found ways and is continuing to find ways to make use of and benefit from microblogging. But what is microblogging and how does it differ from good old traditional blogging? Wikipedia defines microblogging as “a form of multimedia blogging that allows users to send BRIEF text updates or micromedia such as photos or audio clips and publish them, either to be viewed by anyone or by a restricted group which can be chosen by the user. These messages can be submitted by a variety of means, including text messaging, instant messaging, email, digital audio or the web.” Being a subset of blogging the main difference is just the length of posts or messages. Now, the question is that with microblogging being the “it” thing should we all just abandon our old blogs and shift to microblogging? The answer depends on your reason for blogging. Personal bloggers – For those blogging to keep in touch with far away friends and relatives it is ok to completely shift to microblogging IF all your contacts also use the same microblogging platform. I personally find it better to stick to my own blog though because I like writing long updates complete with pictures of trips and my family. I use twitter as well but for a good story I need my good old blog. Business blogs (meant for internet marketing) – SEO-wise it is not smart to abandon your old blogs especially if you already have a good rank and have developed a good number of readers. However, do look into micro-blogging to supplement your efforts. Informative/Hobby blogs – Stick to your old blog because you will be more effective using the traditional blog format. Microblog for newsbits/announcements but not to convey the main content of your blog.