Blog Performance: Goals Come First

Many bloggers blog for personal reasons. If your blog is a personal blog then this post isn’t for you. However, if your blog is a commercial one then you should make sure that you are aware of how your blog is currently performing. (Note: If you are a personal bloggers obsessed with your blog’s stats, like I once was, then feel free to read on.) In any business venture getting baseline data is important in order to measure if how the business is thriving. But before you can do this you must have a goal in mind in order to have a basis in which to say your business is a success or not. With commercial blogs the most common goals or purpose of the blogs include:

1. Increasing sales 2. Making a profit through ad clicks 3. Building brand recognition 4. Getting more subscribers 5. Increasing traffic to your website 6. Increasing interaction with clients/customers through the comment section

Once you have determined what the goal of your blog really is then that is the time you can decide which approach/method to use in order to actually be able to measure your blog’s performance. In my next posts I will be discussing the different methods/tools you can use to help you analyze just how well your blog is performing.

Originally posted on January 25, 2008 @ 7:40 am