How does your site score?

Analysis and assessment should really be the watchwords for search engine optimisation. They play such a big part in a successful campaign. Without proper, structured analysis at the beginning of your campaign, and without thorough assessment at various points during your campaign, your SEO campaign is vulnerable to all sorts of problems. Without analysis and assessment, your campaign can go completely off track.

When you approach a search engine optimization company, they will perform a site analysis. This analysis informs them of the work ahead. It can also inform you of the problems on your site. In doing this kind of SEO analysis, most SEO companies draw up a scorecard of sorts, to get an idea at a glance of where the site they’re analysing is sitting.

The sort of elements an SEO company will assess during your site analysis will vary from company to company. Talk to our experts at about the elements of your site that count. Here are a few examples of the elements assessed, and the potential problems that may crop up.

*Keyword density: There are a number of keyword density assessment tools available out there, and it can be a good idea to check your pages.

Potential problems: Keyword stuffing is just one of the issues you’ll face with your pages. You may find that some pages have multiple keywords for which they may be ranking. You need to decide whether this is a good thing or not.

*Title tags, description tags, and other tags: These elements are part of basic on-page SEO. They might have a natural appeal, or might need to be overhauled during your SEO work.

Potential problems:
If a site has had a partial optimisation in the past, the work done on these elements might have done damage rather than assisted search engine positioning.

*Unique content:
Something every site needs in order to succeed is unique content – and a lot of it. If your site has lots of pages with very little on them, you might as well not have those pages at all.

Potential problems:
Some site owners struggle with finding unique content for their pages. Getting hold of enough unique, fresh content to keep your pages active can be difficult. It’s a good idea to discuss your needs with your SEO services provider.

*Internal links:
Internal links can be extremely useful in supporting your on-page SEO. Site architecture needs to be reviewed as part of the initial assessment.

Potential problems:
Some sites woefully underuse their internal links, while others horribly misuse them. Of the two, it’s far better to be an under-user. Misuse of internal links can be difficult to straighten out.

*Inbound links:
How many inbound links do you have for each page? Where are they from? One of the things your SEO consultant will do as part of your site’s analysis is look at the link profile your pages already have.

Potential problems:
You may find in looking at your existing link profile that some unexpected pages are getting a lot of attention.

Originally posted on September 27, 2010 @ 6:10 pm