The Blogger’s Guide to SEO

One of the best holistic guide to optimising a blog is Aaron Wall’s Blogger’s Guide to SEO. It is not the most in-depth guide but it covers all the basics (and a bit more) and is written in a such a way that even newbies in SEO will definitely understand. The guide also links out to lots and lots of tools and references that will be are very useful and helpful.

Not convinced that you should read it in full? Here’s the outline just so you’ll see how much you can learn from it.

  • Background
  • What Google Knows About Your Blog
  • Why Blog SEO is Different From SEO for Other Websites
  • Domain Registration & Hosting
  • Keyword Research
  • Keeping Up With the Joneses (Meme Trackers, Social Sites, YouTube, etc)
  • Writing Clear & Compelling Headlines
  • Optimizing Site Structure
  • Web Analytics
  • Controversy
  • Use Push Marketing After Launching Your Site
  • Understanding Network Effects
  • Learn More About SEO

Even if you think you already know much about SEO reading this guide will also be beneficial since it is a good refresher.

BTW it is published in 12 languages (if I counted right) so check it out if your native language is not English because you might find that it is has been translated to a language you understand. You can also contribute to the international SEO community by translating it to your own language if it is not yet available.