SEO for Blogs: Content, Content, Content

SEO is commonly done for websites but what if a client approaches you to optimise their blogs? Is there a difference? Will your knowledge for optimising websites come in handy?

SEO for blogs uses the same concepts as ordinary SEO. This means that you should apply all that you know about SEO for the client. However, there are some key differences that you should be aware of so that you can do the best job possible.

Blogs are of a different nature to websites. Blogs are different because they primarily exist not just to give information but also to solicit the attention of its readers (getting people to comment and/or expand on their post in another blog). What this means is that even though link building is still very important for blog SEO it plays a supporting role when compared to coming up with good posts that are buzz-worthy. This is why link baiting works more for blogs than for static websites. One great post in a blog can get you tons of feedback, especially if you get in the front page of Digg or if an A-list blogger mentions your post.

So if a client wants to optimise a blog it is better that you simply take care of the basics, explain the importance of inserting keywords in their posts, and convince them to make sure that they put up quality and buzz-worthy content.