Write More Effectively (Part 2)

In the last post, we talked about how important it is for you, as a blogger, to write effectively. The main focus of the first post in this series is to identify your objective and to adjust your writing style (among other things) according to it. Let us look at other practical ways to make your writing more effective.

Always keep in mind your target audience.
This point is just as important as the first point – determining your objective. As a matter of fact, I would go as far as to say that they go hand in hand. It might be that in determining your objective, you may have to look at your target audience. It could also be that in determining who you want to reach with your blog, you also have to consider what your objective is.

Tighten your focus on content.
Make sure that what you present in your blog entries are closely related to your main objective. Your content is what is going to keep your readers coming back for more. Since I assume that you have clearly identified your audience and your objective, you just need to focus on the fact that every word you post in your blog has relevance to both. Avoid the urge or the tendency to stray and include irrelevant ideas. This is not necessary and will not really bring about any benefits. To reiterate, make sure that the ideas you are presenting in each and every post are firmly grounded on your main principle.