Avoid The Living Room Syndrome!

Often, when blogging, we usually tend to get carried away and end up telling more stories than we should. This is usually a novice mistake. Novice bloggers often fail to realize that not everyone can relate to their stories and experiences, thus a new visitor to a blog may not be able to relate to your stories, and they often end up getting alienated. We don’t want that to happen to stranger landing on our blogs, do we? What we need to do is to avoid this so-called “living room syndrome” to keep us from alienating our blog visitors. How do we do it?

First we must assume that every single visitor on our site just arrived for the first time. They don’t know anything about you, or your business, or your friends. Nothing. Zilch. Nada. So how are you going to impress your visitors with your stories of your Uncle John buying the completely wrong domain names with hilarious results? You don’t. Don’t dive into writing blog posts that require a bit of knowing you better before people can understand what the heck you’re talking about. Sometimes there is no chance for people to get to know you better – sometimes, that blog post is the only thing people will know from you.

If you don’t want to be thrust in the middle of a conversation without you having no idea whatsoever of what is going on, remember that exact same feeling is what your readers feel if they end up in a blog post filled with way too many obscure references and inside jokes. Try to lighten it up a bit, ok?