Addressing Duplicate Content: Part 2

Addressing Duplicate Content continued…

4. Be consistent when it comes to internal links – When linking to other pages un your website make sure you use the same format for indicating the links. For example, if you use the link

next time in another page make sure you don’t link to the same article using either of the next two ways given below

Be consistent throughout the website.

Notice that throughout BlogTutorials the same format is used. This lessens that chance of the spider to interpret the same page as different pages.

5. Use Top Level Domains (TLDs)
– Use TLDs as much as possible for country-specific content. A good example would be Sony’s websites. (US) (UK) (Japan) (Philippines)

Louis Vuitton on the other hand does not use TLDs. (Main page);jsessionid=AJUC5VZH0PWFGCRBXUFFAGIKEG4RAUPU?buy=1&langue=fr_FR (Fance);jsessionid=XKKWICPUA41J0CRBXUFFAGIKEG4RAUPU?buy=0&langue=ko_KR (Korea);jsessionid=RAV5355OI0TPSCRBXUFFAGIKEG4RAUPU?buy=1&langue=en_GB (UK)

It makes it harder for search engines to “realize” that these pages (aside from the fact that it’s in flash) contain country-specific content.

Source: Webmaster Central Blog (Deftly dealing with duplicate content)

Originally posted on September 30, 2007 @ 9:16 am