You Are A Brand (Part 2 of 2)

In the first part, we tackled the finer points of consumer behavior in the blog perspective. For this installment, we shall be discussing the traits that most readers look for in blogs. Different kinds of blogs will obviously attract and cater to different types of readers so it is important that a blogger is sensitive to the nuances of these sectors.

As far as personal blogging goes, much emphasis is put on the person behind the blog. The blogger is the star in the personal blog. Running a personal blog is similar to running an official website for a celebrity with fans who are hungry for the latest tidbit and updates. If yours is a personal blog, it is important to zero in on your more likable aspects  such as your hobbies, work or other interests. Special talents may also help you stand out from the crowd and get you recognized as a bankable must-visit blog.

If you’re fortunate enough to be good looking, artistic, athletic or talented in whatever means that can be showcased online, then by all means, use it to your advantage. Remember, you are a brand and name recall is your best bet outside of the SEO wizardry that you can muster. If you can associate yourself with a strong logo, a signature layout or a memorable event, photo or activity, you will probably remain in the conscience of the blogosphere for the days and weeks to come. If you can follow up with worthwhile content, you might even earn a spot on their RSS feeds.

If you don’t have anything earth-shattering going for you, good-old-fashioned tell-all blogs have always been a good option. People gravitate towards sincerity, transparency and honesty as well.

Lastly, it’s all about the style and tone. Having a consistent tone and approach in writing may help in making your readers more in tune with your leanings. Aside from the visual things that you can leave as your mark on your blog, the way you convey your ideas (whether fiery and passionate or reserved and dignified) can also help your readers identify with you more and result to more return-visits and indirectly, ad clicks.

With everything that you do on your blog, remember, be consistent. You are a brand! 

The first part of this article is here.

Originally posted on May 30, 2007 @ 9:21 am