Apr | 12 | 2008

How To Word Sponsored Posts

Posted by Jimmy as Blog Tutorial, Opinion, Tips, Writing

There are so many ways by which to earn money through blogging these days. As such, it is no wonder that so many people are joining the blogging bandwagon – why not, when you can earn dollars for almost no effort at all? Guru posted a couple of entries on How to Avoid Becoming an Ad Spam Blog and I think that we would all benefit from it. The entries made me think more on how a blogger should word his or her sponsored entries in such a way as to retain credibility in the eyes of his or her readers.

As Guru pointed out, make sure that you only write about something that you have had some experience with. Reading that point reminded me of a blog that I ran across the other day. It was a personal blog of a friend, which is quite popular in her area. It is well-written and very entertaining to read. Every now and then, though, you would read an entry that seemed out of place. One such entry was about payday loans. What struck me as amiss was the fact that I knew that she has never taken out a payday loan in her life. It would have been alright if she had worded it in such a way that she was not claiming to have experienced its benefits firsthand.

In cases like hers, wording is everything. She could have described payday loans from a potential user’s perspective. That would have enable her to write and be paid and remain real at the same time.

Another point is being moderate in plugging services or products. Bloggers are supposed to be reliable and truthful – that is why many people opt to read blogs as opposed to news web sites, which could be promoting hidden agendas. As such, outright promotion without significant basis would only serve to tarnish a blogger’s reputation. At least, that’s how I see it.

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