Sep | 29 | 2010

Social media optimization: Continuity and Change

Posted by as Design Features, Featured Articles, Marketing and Search Optimization, Monetization, Monetization Features, Promotion, SEO Features Social media optimization is getting a lot of attention at present, and especially in relation to how it can complement conventional SEO efforts. The massive audiences which frequent the likes of Facebook and Twitter are proving irresistible magnets to firms. Social media marketing experts are keen to offer their advice on what has become an exciting commercial frontier. However, the actual results which have been obtained through targeting users on the social media networking sites have been mixed. Numerous campaigns have foundered and failed to deliver positive outcomes. Monitoring of the shifting sector is absolutely essential if campaigns are to be pursued on solid foundations. When the sector is fluid and subject to periodic transformations, there are some principles of SMM which have stood the test of time.
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Sep | 27 | 2010

How does your site score?

Posted by as Design, Marketing and Search Optimization, Tips Analysis and assessment should really be the watchwords for search engine optimisation. They play such a big part in a successful campaign. Without proper, structured analysis at the beginning of your campaign, and without thorough assessment at various points during your campaign, your SEO campaign is vulnerable to all sorts of problems. Without analysis and assessment, your campaign can go completely off track. When you approach a search engine optimization company, they will perform a site analysis. This analysis informs them of the work ahead. It can also inform you of the problems on your site. In doing this kind ...
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Sep | 22 | 2010

Give Your Blog A Haircut

Posted by Jimmy as Blog Tutorial, Design, Linking, Tips We all need one from time to time – how often depends on you. I have this friend who keeps his head almost totally shave so he has to have one every week. Personally, I prefer to get a hair cut every month or so. Same thing with blogs – take a look at your blog. Try to see it from the eyes of an outsider. This could be hard but try it nonetheless. If you can’t be objective, have someone else look at it and give you their honest opinion. Does your ...
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Aug | 02 | 2010

Does the Right ccTLD Help in Search Engine Optimisation?

Posted by Professor as Marketing and Search Optimization, Tips Most search engine optimisation practitioners focus their attention on their websites’ keyword optimization, backlinks, and content creation. Not that there’s anything wrong with that, but there’s also an important factor that can easily get overlooked: the domain name. It’s not that domain names are going to be the biggest factor in search engine optimisation. I’m not going to undermine the importance of building backlinks, and creation of keyword-rich content - but choosing the right domain name is going to help you greatly in your search engine optimisation efforts. Domain names are pretty important - if you take some ...
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Jun | 24 | 2010

Tips on Promoting Your Blog

Posted by Professor as Promotion, Tips All right, so your blog is up and running and you have content on it. Now how do you bring people in to look at your blog? Here are a few suggestions, mostly taken from, "The Guide To Promoting Your Web Page" Buying Advertising: The average person can't afford to buy a massive advertising campaign, but there are a few options that people can afford even on budget. If you buy banner ads keep in mind that your click-through rate is probably going to be around 1%. That means a million banner ads will ...
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Apr | 20 | 2010

SEO Blogs: Why starting one isn’t a good idea

Posted by Jimmy as Marketing and Search Optimization, Writing SEO blogs are valuable as a resource for SEO newbies. There are even some SEO blogs out there that are really valuable resources even for advanced SEO techniques. Great SEO blogs out there include Matt Cutt's blog (great for newbies to advanced since your get the latest Google updates and of course the hid video tutorials), Bill Slawski's SEO by the SEA (now this one is mostly for the advanced SEO people - be preapared to see lots of patents), and SEOmoz's blog (too many posts here sometimes but every week you'll find a gem here). SEO blogs are very ...
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